The Middle East hotel business is undergoing constant structural change. That situation has caused the industry in recent years to come under enormous cost pressures, with certain participants even operating at the borderline of profitability.The reasons for this economically strained situation in the hotel business are manifold. Hotels have no other choice than to increase the earnings power, i.e. the productivity and performance, of their operations. This can only be accomplished if all cost-saving opportunities are resolutely exploited throughout their entire value-adding chain, and all procedural mechanisms are improved on a lasting basis.
The operating costs related to hotel building technology and energy consumption represent a considerable cost factor, especially for larger hotels.
The average CO2 emissions from five-star hotels in Dubai, are around 6,250 tonnes a year. This compares with 3,000 tonnes from a similar hotel in Europe, labeling the Arabian Gulf with one of the world’s highest CO2 emissions on a per capita basis.
Our research has shown that the annual utility costs for a five-star hotel in Dubai are around $2 million. Reduced energy consumption could save an average 250 bedroom hotel around $5 per room-night.
Consumer interest in sustainability issues is gathering momentum and nearly half of all travellers polled by Travel Weekly said they would be prepared to pay up to 10% more to stay in a green-certified hotel. Furthermore, two-thirds of travellers have serious doubts about green initiatives posted on hotel websites.
Through Farnek Avireal’s web-based Hotel Optimiser technology, participants can calculate their CO2 emissions including the financial cost, which enables them to track their performance of energy and water consumption as well as non-recyclable waste production.
Until now, the market lacked a work tool that enabled energy and material flows to be compiled, analysed and benchmarked in a simple manner.
hotel optimizer tackles precisely that function. It provides an easy and effortless means of bringing energy cost-saving potential to light.
hotel optimizer – brings more light into your business


